An 18-year veteran of the financial services industry and former CEO of a bank trust company, Matt has a unique perspective on the financial services industry. His passion for design thinking and desire to serve others fuels his pursuit to  bring clarity to the complex subjects surrounding money.  Matt has integrated insurance strategy as a core service offering in each of the organizations he has either created or worked with over the last 13 years.

Matt graduated with a Bachelors of Business Administration degree in Management, with a specialization in Entrepreneurship and Small Business Creation from Kennesaw State University while playing basketball for the Owls on scholarship for 4 years.  Matt holds the professional designation of Certified Trust & Financial Advisor (CTFA), indicating excellence in the areas of fiduciary responsibilities, trust activities, personal finance, insurance, estate planning, tax planning, and investment management.

Matt has been quoted in Fast Company Magazine, The Financial Brand, American Banker, and other local, regional and national publications. Matt has had the honor to speak both domestically and internationally about the methodologies used by Acru.

Jim is the co-founder of Acru Insurance, an insurance strategy firm headquartered in Woodstock, GA. With over 25 years of advanced planning experience working with clients on their Personal and Business Insurance planning needs, Jim has demonstrated his expertise in communicating simple and complex insurance solutions related to life, long-term care, disability insurance and annuities. His writing has been featured in both newspapers as well as trade periodicals.

Mr. Crone earned his Bachelor of Science Degree in Business Administration from the University of Central Florida majoring in Management. He holds a Series 6, 63, and 26. Mr. Crone has also obtained his Chartered Life Underwriter (CLU) and Certified Fund Specialist (CFS) and is a registered representative of The Strategic Financial Alliance.