Design + Strategy

Risk Is

of life.

Acru Insurance was created to design tailored solutions that protect money and secure families. We believe resolving risk requires the integration of exceptional plan design and insightful strategic thinking. By taking the time to understand the facts and circumstances surrounding both our clients and the risks they face, we are able to design solutions that fit appropriately into their overall financial plan.

Proven Methods

$ 0 + mil
Premiums Placed
$ 0 + mil
Protection Provided
Active Carriers

Policy Review

Understanding your existing coverage is vital when evaluating your overall financial plan. Acru can be sure that what you have in place is still appropriate and performing as expected and needed.

New Coverage

Acru has active working arrangements with over 16 different insurance carriers through which we place life insurance, long-term care insurance, disability insurance and fixed annuities.  As an independent agency, Acru shops the marketplace for the best products and rates for each individual client situation.

Non-Qualified Plan Design

Many organizations desire to make benefits available to executives in addition to traditional qualified retirement plans.  Acru has a great deal of experience in the non-qualified executive compensation arena that can help clients thoughtfully consider how to enhance the benefit package for their key leaders.

  • Matt Hames Founder

    An 18-year veteran of the financial services industry and former CEO of a bank trust company, Matt has a unique perspective on the financial services industry. His passion for design thinking and desire to serve others fuels his pursuit to  bring clarity to the complex subjects surrounding money.  Matt has integrated insurance strategy as a core service offering in each of the organizations he has either created or worked with over the last 13 years.

    Matt graduated with a Bachelors of Business Administration degree in Management, with a specialization in Entrepreneurship and Small Business Creation from Kennesaw State University while playing basketball for the Owls on scholarship for 4 years.  Matt holds the professional designation of Certified Trust & Financial Advisor (CTFA), indicating excellence in the areas of fiduciary responsibilities, trust activities, personal finance, insurance, estate planning, tax planning, and investment management.

    Matt has been quoted in Fast Company Magazine, The Financial Brand, American Banker, and other local, regional and national publications. Matt has had the honor to speak both domestically and internationally about the methodologies used by Acru.

  • Jim Crone Founder

    Jim is the co-founder of Acru Insurance, an insurance strategy firm headquartered in Woodstock, GA. With over 25 years of advanced planning experience working with clients on their Personal and Business Insurance planning needs, Jim has demonstrated his expertise in communicating simple and complex insurance solutions related to life, long-term care, disability insurance and annuities. His writing has been featured in both newspapers as well as trade periodicals.

    Mr. Crone earned his Bachelor of Science Degree in Business Administration from the University of Central Florida majoring in Management. He holds a Series 6, 63, and 26. Mr. Crone has also obtained his Chartered Life Underwriter (CLU) and Certified Fund Specialist (CFS) and is a registered representative of The Strategic Financial Alliance.

Risk. Resolved.

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